Maybe they are looking for 20x returns

What did he say exactly and in what context?

In my city I’ve seen billboards for hospitals advertising their rankings or whatever their competitive advantage is… and it’s like the big 4 hospitals that everyone knows and don’t need to advertise. I find that interesting as to who thought it was necessary

Yeah on the one hand a person is more likely to look at it than a static billboard, but they change too fast before the reader can get the information

Grow your business through reinvestment. Would you ever lose your pension all together? Let’s say you do 200k this year so you are paid 0 pension, but if next year is a slow year and you only bill 50k, will you still get the 50k from pension? And if you stop consulting all together in a few years, will you then begin collecting the 100k again?