I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts

  • The_Tommy_Knockers@alien.topB
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    1 year ago

    Billboards should be 7 words or less (ideally).

    Most effective boards are directional: Next Exit, Turn Left.

    Billboards on commute routes have the same audience day after day, so built in repetition & consistency.

    If you have a board near where cars stop you can have a captive audience. Advertise car detailing? Yes! Windshields? Tires? Restaurant? Yes!

    I always say, no one has ever switched banks bc of a billboard. We don’t make life altering decisions bc of them. But we can make impulsive decisions bc of them.

    • bright1111@alien.topB
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      1 year ago

      In my city I’ve seen billboards for hospitals advertising their rankings or whatever their competitive advantage is… and it’s like the big 4 hospitals that everyone knows and don’t need to advertise. I find that interesting as to who thought it was necessary

      • ManyThingsLittleTime@alien.topB
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        1 year ago

        The same people who pay to place a Google PPC ad for their business brand name. You don’t need to run an ad for Target when I typed in Target.