I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts
Billboards should be 7 words or less (ideally).
Most effective boards are directional: Next Exit, Turn Left.
Billboards on commute routes have the same audience day after day, so built in repetition & consistency.
If you have a board near where cars stop you can have a captive audience. Advertise car detailing? Yes! Windshields? Tires? Restaurant? Yes!
I always say, no one has ever switched banks bc of a billboard. We don’t make life altering decisions bc of them. But we can make impulsive decisions bc of them.
In my city I’ve seen billboards for hospitals advertising their rankings or whatever their competitive advantage is… and it’s like the big 4 hospitals that everyone knows and don’t need to advertise. I find that interesting as to who thought it was necessary
The same people who pay to place a Google PPC ad for their business brand name. You don’t need to run an ad for Target when I typed in Target.