I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts
In my city I’ve seen billboards for hospitals advertising their rankings or whatever their competitive advantage is… and it’s like the big 4 hospitals that everyone knows and don’t need to advertise. I find that interesting as to who thought it was necessary
The same people who pay to place a Google PPC ad for their business brand name. You don’t need to run an ad for Target when I typed in Target.