I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts

  • bright1111@alien.topBEnglish
    1·
    10 months ago

    In my city I’ve seen billboards for hospitals advertising their rankings or whatever their competitive advantage is… and it’s like the big 4 hospitals that everyone knows and don’t need to advertise. I find that interesting as to who thought it was necessary

    • ManyThingsLittleTime@alien.topBEnglish
      1·
      10 months ago

      The same people who pay to place a Google PPC ad for their business brand name. You don’t need to run an ad for Target when I typed in Target.