Then advertise on Spotify!
But it will be more expensive. I promise you advertising on radio will reach a significant amount of new customers to make back a return. Then you can pick up Spotify after. Keep in mind the dominate radio stations are country & Top 40 and that’s not bc no one is listening.
And just because the “main demo” is X group don’t eliminate all the other demographics that could be potential customers.
Omg not one person has actually mentioned a method of advertising…consider cost per thousand, how much does it cost you to reach 1000 people? I can guarantee you Radio is going to be one of the best options.
You also mentioned 12,000 cars pass by a day. What does every car have? A radio. You get 30 seconds to control your message (not hope a Google review mentions all your attributes).
Also consider, how many cafes are in your area? Most probably aren’t advertising on the radio, so you would own the market.
You need to create Top of Mind Awareness, thought first bought first.
Absolutely continue to improve your online standing but you need to take an active approach to reaching out to customers.
Billboards should be 7 words or less (ideally).
Most effective boards are directional: Next Exit, Turn Left.
Billboards on commute routes have the same audience day after day, so built in repetition & consistency.
If you have a board near where cars stop you can have a captive audience. Advertise car detailing? Yes! Windshields? Tires? Restaurant? Yes!
I always say, no one has ever switched banks bc of a billboard. We don’t make life altering decisions bc of them. But we can make impulsive decisions bc of them.
Well that’s the entire question…”other ad avenues”SUCH AS?
You can go pay for social media boosting but this biz isn’t well established enough for that to work. Social media can also be an exhausting amount of work for little to no gain.
I can see various forms of TV being helpful for this type but again, expensive.
They opened up a business with high failure rate, they need to invite as many customers in to do business as possible, right now!