I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts
Imo, billboards are a niche mode of advertising where certain industries may benefit and others hardly at all.
I think they’re best for major (local or national) brand recognition.
I’m conflicted by the newer digital billboards that rotate every 5? seconds as to their effectiveness to the advertiser. I think much less effective.
Yep. They suck for frequency. And the billboard companies charge MORE for them. Avoid at all costs.
Yeah on the one hand a person is more likely to look at it than a static billboard, but they change too fast before the reader can get the information