If it’s a part of your value proposition don’t charge them and bake it into your paint price. It helps to change your mindset of my art is cheaper then other therefore you’ll buy it. Into I’m an expert in what I do so clients pay for my expert work. Same applies to any service your in.
Once clients knows your an expert they will pay expert price.
You have to look at it from your clients prospective.
Will this $75 monthly plus 25 mailers give me a ROI. Let say they pay $2 per mailer or whatever you send out ($50 bucks) so all in per month it’s $125.
Will this $125 give me jobs to make a roi on it? They would rather do PPC from google ads and from what I can tell it’s about $2.35 a click for floor installation which is 53 users visiting their landing page. If on the low end 2% convert that’s 1 legit paying customers result in hundreds of dollars roi on installing flooring.
So your software has to bring value to them to keep you. Solve that and you’ll increase your rev.