I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries
I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.
Not sure your level of these sectors but maybe look into doing partnership with local influencers who align with your brand to expand your reach. Collabs can include joint events, product features, or social media takeovers. Influencer marketing can introduce your cafe to new people. Lastly encourage customers to share their experiences on social media using a dedicated hashtag. Have those plastic menu holder things to let people know how repost UGC on your official accounts to build a sense of community and authenticity around your cafe. And im not sure if you caught on, but we live in a world of being shallow, you want your clients to flex where they are at. So make sure the space is nice, and food Looks and taste good.