Sounds like you’re on the right track. Definitely lean into Instagram and Facebook for promotions. You can really zero in on your local area, targeting folks interested in salon services. You know, showing off those stunning before-and-after client pics (with their OK, of course) works wonders. Boost App Social can be a sneaky good tool for that. It helps create eye-catching posts and stories that pop.
Also, don’t forget about Google My Business – super key for local searches. Happy clients? Get 'em to drop some shining reviews. That’s gold right there. You might wanna think about a referral program too. People love scoring deals for spreading the word. And for your regulars, a loyalty program keeps 'em coming back. Discounts on special days, maybe a freebie after a few visits – that sort of thing.
Keep up with the flyers, but maybe pick spots where your crowd hangs out, like gyms or cafes. And local papers or community boards? Could be worth a shot. It’s all about getting the word out there in a way that feels genuine and connects with people.
It’s the town’s way of promoting a balanced work-life blend. If you can’t make it during those hours, well, maybe you need to reconsider your life choices.
Kidding, but seriously, who opens at 10 AM on a Monday?