Hey All! My wife is trying with only some success to get her name out there for her Salon suite. We’ve created all social media account, Groupon and even putting fliers on random cars. Does anyone have any advice for getting her clients? I’ve considered doing Instagram/Facebook promotion ads for her pages but am not sure if it is worth it has anyone had any luck with something like this?
Sounds like you’re on the right track. Definitely lean into Instagram and Facebook for promotions. You can really zero in on your local area, targeting folks interested in salon services. You know, showing off those stunning before-and-after client pics (with their OK, of course) works wonders. Boost App Social can be a sneaky good tool for that. It helps create eye-catching posts and stories that pop.
Also, don’t forget about Google My Business – super key for local searches. Happy clients? Get 'em to drop some shining reviews. That’s gold right there. You might wanna think about a referral program too. People love scoring deals for spreading the word. And for your regulars, a loyalty program keeps 'em coming back. Discounts on special days, maybe a freebie after a few visits – that sort of thing.
Keep up with the flyers, but maybe pick spots where your crowd hangs out, like gyms or cafes. And local papers or community boards? Could be worth a shot. It’s all about getting the word out there in a way that feels genuine and connects with people.
Yea that definitely s o me thing we’ve been doing, she’s taken a bunch of clients as “Models” just doing their hair for free in exchange for photos she can use as marketing and that’s garnered her some exposure but it’s kinda slow. As for the Good business this we’ve kinda done that, She has her own person page of it on Google but she is at a salon that already has its own business page and she rents a room in that business
Consider in the future… get ur own shop & do some “booth rentals” along w/ur working there. That way u get income from a couple places, & it’ll generate word of mouth.
If you are to go the promotion ads on social media route, which should be way more efficient and effective than putting fliers on random cars in today’s world. Perhaps you can consider using AI tools for optimized ad creation like AdCreative.ai, they’re running a Black Friday sale now. The promo code for 50% discount is BLACKFRIDAY50. Or you can just try it for free for 7 days. Best wishes to your wife’s salon business!
Sharing my thoughts as an ecommerce optimization guy. Double down your efforts on social media, mostly Instagram, TikTok and Facebook (wherever the people within your area hangs out more).
Instead of simply advertising on social media, create an “environment” for your future clients. Grab their attention through things that just make them go “wow!”.
Then setup some paid ad sets:
1st - To introduce your wife’s salon to your area, often paired with a first time discount.
2nd - Showcase the “before” & “after” of some clients as ads, with a caption similar to “book your appointment now and transform your looks and life ;)”, can be paired with another discount. Still advertise within your own area only to save $$.
3rd - retarget your area with a few more ad sets that grab their attention.
If possible, get some social media influencers to come give your wife’s salon a try and post it on social media (influencer marketing) - targeting your area.
Hope these helps and happy to offer further help if needed.
Google Business Page helps a lot with local SEO, also as what others said, Facebook ads is a pretty great place to start, you can target whoever you want, age, gender, location, set your budget limit, turn on and off ads when its peak time and off peak.
Let me know if you need help, I’m just a dm away! Cheers