Shitty people are everywhere unfortunately. Give subcontractors a try, but make sure most risks are being mitigated via well-made contracts.

Acaree (acaree.co)

- Custom software development (websites, mobile apps, APIs, subscription-based software)

- Ecommerce development & conversion rate optimization

- SaaS tele-consultation platform (appointment scheduling, virtual consultations & more without any technical setup nor software install) - Fully customizable - Coming soon

- Own your IP

- HIPAA & GDPR compliant

- Leasing facilities available (terms & conditions applied) - build your website/app/software and pay equal monthly installments, up to 24 months

Sharing my thoughts as an ecommerce optimization guy. Double down your efforts on social media, mostly Instagram, TikTok and Facebook (wherever the people within your area hangs out more).

Instead of simply advertising on social media, create an “environment” for your future clients. Grab their attention through things that just make them go “wow!”.

Then setup some paid ad sets:

1st - To introduce your wife’s salon to your area, often paired with a first time discount.

2nd - Showcase the “before” & “after” of some clients as ads, with a caption similar to “book your appointment now and transform your looks and life ;)”, can be paired with another discount. Still advertise within your own area only to save $$.

3rd - retarget your area with a few more ad sets that grab their attention.

If possible, get some social media influencers to come give your wife’s salon a try and post it on social media (influencer marketing) - targeting your area.

Hope these helps and happy to offer further help if needed.