Timing of implementation of decisions. Time for training and properly onboarding new hires.

Who is your ideal client? How are you currently marketing? How many slots are vacant on your weekly calendar?

Find similar clients in other regions and expand your business. Take the advice you are wanting the customer to accept and grow your own business.

Low hanging fruit would be targeted fb ads for anyone passing by a tractor supply or farm / ranch store. Any livestock sale that attracts your clientele should have geofence fb ad around the location for the dates of the event. Also, realtors that specialize in farms.

All of this takes minimal investment.

Saturated market and your offering is bad.

New Painters, pressure washing, Christmas lights etc do not need websites. They need lead generation. You can find them on fb groups for their industry but you will get kicked out for offering your service in the groups. You will have to be covert and search post for those needing help with leads.

You also need to understand that the website is a piece of the puzzle. Learn how to offer fb ads and google ads along with landing pages. Bring value.

I can hire a team of VAs that never get sick, never take a day off and do better work. I’ll never hire another marketing company.

Tell us who you uses these services. You may have several customer avatars but you have to know who to target. The targeting is easy because there aren’t very many ways to market.

Then you have to learn which platform or media is consumed by that audience.

We use 6 different ways of communicating with potential customers.

I hired an it company this year and I pay $1500 per month. To me it’s worth the price even if they only fix one issue that would have taken me or an employee an hour away from generating revenue.

If I were at $500k in revenue I would not be paying for this service. Your time isn’t all that valuable in this size of business.

Offer customers a discount for checking in on fb, ig and or posting a video to TikTok. Get others to advertise for you.

Leverage other local business owners’ following. Make a List of other local businesses that serve the same demographic. Invite them to your shop for an exclusive tasting or something. Let them check in on social media and share photos with a backdrop with your # or company name.

Offer to promote their business to your customers as well.

Watch videos on YouTube about fb ads to a specific demographic and geo location or geo fenced area.

Are there large events, concerts, festivals etc that you can’t afford to be a vendor at but know your demographic will be there? Set up a fb add for the geographical location and set it to anyone that passes thru that area within the time frame of the event. Make sure the area selected includes the closest hotels for anyone traveling.

I would not hire a marketing person with only $1000 budget. You can go to YouTube and learn enough for now.

1 you need to know your numbers. Saying 10-20% tells me you don’t know for sure. There’s a huge difference in that -

2 10-20k in profit isn’t worth doing anything unless you’re already a millionaire and doing this for the fun of it.

I would start by offering a service to other small businesses which would allow you to develop skills needed to open up you own dream company later down the road.

Take some online marketing classes, google ads certifications, fb ads certs, etc. take what you learn to help others and hone your skills. Maybe even take a remote job and have them pay for your training.

Figure out your why, how & what before “starting” your business.

Your business and experience is not unique. You have a a customer acquisition / marketing problem. Your dad and partner need to change their mindset from Tea shop owners to marketing company owners that sell tea. Marketing is what you have missed all along.

Major in marketing. After struggling with previous endeavors, I finally learned that no matter the product or service, I need to have the mindset that I am a marketing company that provides xyz. Most get so enamored with their product & service and never figure out how to attract enough ideal customers to grow a real business.

I would bet that your ad isn’t targeting your customer avatar or being displayed in just the geographical area you service or at the right times of day and you will waste money showing your ad to a demographic that is not likely to use your service.

I tried all the meds, gurus, etc. I only found relief by changing my diet.