I own a Houseplant Café, where you can sip coffee while you shop for houseplants and small handmade items, think jewelry, pottery, candles etc. We’ve been open six months and things are going not as well as we’d hoped. Demographic: millennial women, brunch crowd (I can break this down further) Area: 12k cars pass us a day, we do have road signage and a flag Returning customers: 17% of our clients visit more than once a month Offerings: locally roasted coffee, lattes, smoothies, sandwiches, fresh pastries
I have a marketing background, but I’ve been out of the game a bit and so I feel like I’m not living up to the needs of the business. We do post daily on social media. Have a following of over 5k between insta and FB, starting on Tiktok next week. We need to nearly double our daily numbers to get to the profits we estimated before we opened. We do theme days that are very popular but then the rest of the week is under $500 days. I have a small marketing budget of about $1000 a month which I’m not sure where to utilize. Help? I’m getting desperate for my space to succeed.
Leverage other local business owners’ following. Make a List of other local businesses that serve the same demographic. Invite them to your shop for an exclusive tasting or something. Let them check in on social media and share photos with a backdrop with your # or company name.
Offer to promote their business to your customers as well.
Watch videos on YouTube about fb ads to a specific demographic and geo location or geo fenced area.
Are there large events, concerts, festivals etc that you can’t afford to be a vendor at but know your demographic will be there? Set up a fb add for the geographical location and set it to anyone that passes thru that area within the time frame of the event. Make sure the area selected includes the closest hotels for anyone traveling.
I would not hire a marketing person with only $1000 budget. You can go to YouTube and learn enough for now.