On top of what everyone else said; study your competitors.
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follow all their social pages (insta, tiktok, facebook etc)
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study their websites
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pay attention to any print marketing/mailers that may be delivered to you in that sector
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type keywords in Google and see what sponsored ads your competitors are running
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Call them and se how they greet you, ask what specials they have going on etc…
In addition to the recommendations others have stated, there’s no harm in having a pulse of your competitors.
You can always hire a web developer to create this for you; it may not be as expensive as you think since it may simply be a wordpress or shopify site with custom code created.
If you DM me, I can connect you with a web dev you just tell them what you want and if it’s possible to do, and the price makes sense etc… great.
Shopify and Squarespace are super popular but I agree, the interface is ridiculous.