I’m about to open my gym and am seeking advice on the best current marketing news websites to follow, as well as effective strategies to attract and retain my first customers. Share resources or share insights on marketing tactics that work well for new fitness centers, I’d greatly appreciate it.
On top of what everyone else said; study your competitors.
follow all their social pages (insta, tiktok, facebook etc)
study their websites
pay attention to any print marketing/mailers that may be delivered to you in that sector
type keywords in Google and see what sponsored ads your competitors are running
Call them and se how they greet you, ask what specials they have going on etc…
In addition to the recommendations others have stated, there’s no harm in having a pulse of your competitors.