Hey everyone, 90% of my marketing since I got into the startup realm 3 years ago was on LinkedIn as most of my projects have been b2b. During the last 2 months I’ve been using this message for high value leads and the results have been incredible, so just thought it’s worth sharing it here.
-----
Hey {name},
I’m working on a no-code platform for building AI apps for marketers that I think you’ll love.
Since you have a big voice in the SEO space I have an interesting proposition for you that I can’t fit in the 300 character limit here, so I’d love to connect and chat further :)
------
Not much to it, but the curiousity factor seems to be doing wonders. Sometimes I emit the first part and change it for something more personlized like 'I came across your last post…" without mentioning what I’m working on at all.
Would love to know if you guys have had a super performing cold outreach message recently that you could share!
You must log in or register to comment.
Putting a smiley face into your message is a bad idea.
The rest is fine for cold prospecting.
I had the same idea for a while but over the months I noticed the ones with the smiley face did better.
I think it depends on the niche you’re targeting, different markets have different ways of reacting to things. For example, if I was going after more enterprisey people (i.e wearing suit in profile picture) I’d change it up and would remove the smiley face.
:) in an automated world, the smiley humanizes haha. we are all excited to get this money. :)
That’s a solid message and it’s hard to beat given the character limit.
Direct and simple explanation what you’re doing
A compliment and why you reached out
Call to action
Thanks! might as well make the character limit work for you than the other way around
Cool advice, I use LinkedIn for cold outreach a lot. Have you ever used a tool to automate the sending of the messages? I have been using MeetAlfred but it hasn’t been working super well. I also use ScaleMail . ai for email to have two touch points. Email has been working much better for me and I really want to improve LinkedIn
Interesting, cold outreach on email never worked for me, are you sending hyper personalized emails?
I use a python script I made myself, I just simply give it a search link, a number for outreaches, and a list of messages to test with and it automatically runs through it and updates a Google spreadsheet with all the leads + message used to track performance. Don’t mind sharing it but I think the tools you’re using offer more, and they’re a lot easier to use than a Python script.
This sounds awesome. I’d be interested in looking at the script if you are still willing to share?
I assume this does not work via LinkedIn API since LinkedIn locks down some of those features? So you are interacting with specific browser elements? Really interesting.
Nope it doesn’t use the LinkedIn API, it just uses Selenium. I’ve been using it for 5 years and haven’t got a warning from LinkedIn or anything like that, just make sure that you keep the number of outreach low depending on the number of connections you have something like 2-3% of your current connections so if you have 2000 only do about 50 a day.
It’s a very hacky script but here you go https://gist.github.com/mohdabdin/804dc17ac1e064c28b2860cf2c37dbb1
I removed the spreadsheet functionality because that involves a lot more steps on your end but kept the result table to do whatever you want with it.
Thanks for sharing!
Given this is already in Python, I’m wondering if it would be worth adding an OpenAI module to it to allow some personalization of the outgoing message - perhaps commenting on a recent post or news item. But LinkedIn has blocked OpenAI browsing via robots.txt so it would need to be done via Selenium. You could do this without AI too. But it may introduce more errors (pulling the wrong info). There is a lot of benefit to keeping it simple.
I like the ability to add alternate messages. At scale, this would let you A/B test messaging pretty effectively.
Dude thats really great, thanks :)
This sounds interesting. I would love to test your script if you are still open to sharing.
Sure here you go https://gist.github.com/mohdabdin/804dc17ac1e064c28b2860cf2c37dbb1
Thank you so much!
*omit
Interesting that this is working for you… I will need to test it.
As a recipient, I get these all the time and spot their lack of specifics immediately. But I’m sure they work for some people. I like the mention of the character limit to throw in some mystery.
On the outreach side, I have used Sales Navigator in combination with (a now defunct) 3P tool to manage LI outreach. Campaigns were highly targeted against specific groups that had high loyalty (that I also belonged to) EG alumni of universities or specific nonprofits, so the response rate was higher.
Yeah I know there’s a lot of noise on LinkedIn and for some instances such as mine for example I found it very hard to be concise and specific in 1 or 2 sentences, so this copy came as a workaround it’s like substituting the specifics for the curiousity element.
Automated messages, clickbait content. Now supercharged with AI, depressing to project where this all goes for the online experience really soon.
“Cold outreach” is known by recipients under a different term.
I hit the spam button on 2-3 messages like this every day. The funniest messages are the ones that ask not to report them as spam because it could hurt their deliverability, which is the entire point.
I think there’s some nuance in there.
If it’s well targetted and can help solve a problem the recipient genuinely has (and has capability to use - ie budget and/or authority) then it’s not necessarily spam.
If I need something that does X and I get a cold outreach from something that does X then I’ll at least read it and probably click on a link.
I think there’s some nuance in there.
There isn’t.
If it’s well targetted
It isn’t.
If I need something that does X and I get a cold outreach from something
Sounds like you’ve forgotten what a cold outreach is, and didn’t read this script
This person is not reaching out to anyone because of things they need, and they are explaining that LinkedIn hasn’t rate limited them yet, which is definitely something someone who isn’t a spammer would do
If your goal is to display that there is such a thing as a LinkedIn outreach which isn’t spam, well, … sure.
But not this one.
then I’ll at least read it and probably click on a link.
Taking a quick look through this person’s marketing history, it looks like you would be the very first
Good day, ____! As we are both active in a similar industry, I would like to connect with you. Thank you and best regards, _____
+60% connection rate
Thanks for sharing! Really valuable 👍 I don’t have that much experience with LinkedIn but want to leverage it more.
Hey {name}, I’m working on a no-code platform building AI a-- close
An idea for that,
get GPT for google sheets, scrape the profiles with their name and what they do (crunchbase etc), on your Google Sheets, make a query to GPT 4 referencing the cell with their name and what they do and make chatGPT make it personalised for you, at scale :)
