Hey everyone, 90% of my marketing since I got into the startup realm 3 years ago was on LinkedIn as most of my projects have been b2b. During the last 2 months I’ve been using this message for high value leads and the results have been incredible, so just thought it’s worth sharing it here.

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Hey {name},

I’m working on a no-code platform for building AI apps for marketers that I think you’ll love.

Since you have a big voice in the SEO space I have an interesting proposition for you that I can’t fit in the 300 character limit here, so I’d love to connect and chat further :)
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Not much to it, but the curiousity factor seems to be doing wonders. Sometimes I emit the first part and change it for something more personlized like 'I came across your last post…" without mentioning what I’m working on at all.

Would love to know if you guys have had a super performing cold outreach message recently that you could share!

  • alanpugh@alien.topBEnglish
    1·
    10 months ago

    “Cold outreach” is known by recipients under a different term.

    I hit the spam button on 2-3 messages like this every day. The funniest messages are the ones that ask not to report them as spam because it could hurt their deliverability, which is the entire point.

    • alboley@alien.topBEnglish
      1·
      10 months ago

      I think there’s some nuance in there.

      If it’s well targetted and can help solve a problem the recipient genuinely has (and has capability to use - ie budget and/or authority) then it’s not necessarily spam.

      If I need something that does X and I get a cold outreach from something that does X then I’ll at least read it and probably click on a link.

      • StoneCypher@alien.topBEnglish
        1·
        10 months ago

        I think there’s some nuance in there.

        There isn’t.

         

        If it’s well targetted

        It isn’t.

         

        If I need something that does X and I get a cold outreach from something

        Sounds like you’ve forgotten what a cold outreach is, and didn’t read this script

        This person is not reaching out to anyone because of things they need, and they are explaining that LinkedIn hasn’t rate limited them yet, which is definitely something someone who isn’t a spammer would do

        If your goal is to display that there is such a thing as a LinkedIn outreach which isn’t spam, well, … sure.

        But not this one.

         

        then I’ll at least read it and probably click on a link.

        Taking a quick look through this person’s marketing history, it looks like you would be the very first