Hey everyone, 90% of my marketing since I got into the startup realm 3 years ago was on LinkedIn as most of my projects have been b2b. During the last 2 months I’ve been using this message for high value leads and the results have been incredible, so just thought it’s worth sharing it here.
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Hey {name},
I’m working on a no-code platform for building AI apps for marketers that I think you’ll love.
Since you have a big voice in the SEO space I have an interesting proposition for you that I can’t fit in the 300 character limit here, so I’d love to connect and chat further :)
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Not much to it, but the curiousity factor seems to be doing wonders. Sometimes I emit the first part and change it for something more personlized like 'I came across your last post…" without mentioning what I’m working on at all.
Would love to know if you guys have had a super performing cold outreach message recently that you could share!
Interesting that this is working for you… I will need to test it.
As a recipient, I get these all the time and spot their lack of specifics immediately. But I’m sure they work for some people. I like the mention of the character limit to throw in some mystery.
On the outreach side, I have used Sales Navigator in combination with (a now defunct) 3P tool to manage LI outreach. Campaigns were highly targeted against specific groups that had high loyalty (that I also belonged to) EG alumni of universities or specific nonprofits, so the response rate was higher.
Yeah I know there’s a lot of noise on LinkedIn and for some instances such as mine for example I found it very hard to be concise and specific in 1 or 2 sentences, so this copy came as a workaround it’s like substituting the specifics for the curiousity element.