I recently launched a startup focused on providing data integration, automation, business intelligence, and optimization services to businesses. I’m struggling to gain any real traction or leads though.
I’ve been cold-emailing and reaching out to potential clients.
The services I’m offering provide significant value by empowering organizations to get more out of their data.
My rates are 30% below typical market prices for this type of work too.
However, I’ve had no luck yet in getting responses or landing clients.
I know my services can benefit companies in making better data-driven decisions. But I’m still learning how to effectively market and sell to the right prospects.
Do the people here have any advice on how I can improve my outreach and positioning?
What am I missing?
Are there better ways I should be targeting potential customers for data services like mine?
Any and all guidance would be hugely appreciated!
Sincerely,
Ibrahim Ahmed
You’re in a really tough space. Basically when you’re selling sevices, it falls either in two categories:
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It’s extremely cheap and the gains are massive and you basically make money over volume, (organic growth / side hustle / digital ads, etc. Are ways to make it work)
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Companies cannot survive without it because they lose way too much money. You sell your time and expertise to them. You land 2-3 contracts that keep your company going:
Unless you fall in these kinds of
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Is that first paragraph what you are reaching out to people with? Without knowing more, my initial gut reaction is if I saw an email like that I’d delete it without reading. It’s very vague and looks a lot like something everyone else sends.
While not scalable, when starting out I think it’s really important to get as personal as possible until you’re known and your brand can speak for itself. We had a pretty vague and generic message our first week of outreach as well. We switched it up the next week and were really specific and researched on how we could help on specific projects they were doing. This increased responses greatly.
I know a friend founder who is doing this for the last 2 years and had made connections but has not gotten any revenue earning projects.
He wrote bots to cold email many folks on a social app ( professional).
Anyways he must have contacted at least 2000 folks. All he got is do some POC with a couple of folks.
The only good thing was he got an idea of what people need.
Other than that his startup has 0 revenue. Product still in development .
So be aware.
Who were the customers you initially reached out to and validated your idea with? Those are the best first customers.
Haha For some reason you are right, we did discuss some projects.
Try to focus on highlighting the problem thay people have and than sell them on how your product solved that.