First, I think of biotech startups doing mycelium and mushroom work interested in devices like this. It’s not a scalable model there but your costs might be low enough to invest into buying these systems.
But I think best route for you is to grow and sell the mushroom at this stage:
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Your financials will be clear cut, you’re not gonna spend money on marketing and sales.
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Incentivizes you to improve your system and get a detailed case study on how your system can help reduce the cost of production.
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Will help you to naturally network with other providers and get a better understanding of the challenges they face in the field
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You have a pretty decent top down market picture, but what really matters is the bottom up market sizing. Identifying and talking to potential customers without trying to sell your system.
You’re in a really tough space. Basically when you’re selling sevices, it falls either in two categories:
It’s extremely cheap and the gains are massive and you basically make money over volume, (organic growth / side hustle / digital ads, etc. Are ways to make it work)
Companies cannot survive without it because they lose way too much money. You sell your time and expertise to them. You land 2-3 contracts that keep your company going:
Unless you fall in these kinds of