I recently launched a startup focused on providing data integration, automation, business intelligence, and optimization services to businesses. I’m struggling to gain any real traction or leads though.
I’ve been cold-emailing and reaching out to potential clients.
The services I’m offering provide significant value by empowering organizations to get more out of their data.
My rates are 30% below typical market prices for this type of work too.
However, I’ve had no luck yet in getting responses or landing clients.
I know my services can benefit companies in making better data-driven decisions. But I’m still learning how to effectively market and sell to the right prospects.
Do the people here have any advice on how I can improve my outreach and positioning?
What am I missing?
Are there better ways I should be targeting potential customers for data services like mine?
Any and all guidance would be hugely appreciated!
Sincerely,
Ibrahim Ahmed
You’re in a really tough space. Basically when you’re selling sevices, it falls either in two categories:
It’s extremely cheap and the gains are massive and you basically make money over volume, (organic growth / side hustle / digital ads, etc. Are ways to make it work)
Companies cannot survive without it because they lose way too much money. You sell your time and expertise to them. You land 2-3 contracts that keep your company going:
Unless you fall in these kinds of