Sponsored ads on social media with happy couples with their testimonials why your service is better

LinkedIn.

Plenty of people try and fail to use that as a dating site

Give out of dating advice out on social.

Go to the dating app subreddits and give people light dating advice for free, then when they say thanks say “no problem, I’m a dating coach! If you’d like more assistance feel free to dm me”.

Find weirdos get them laid and then post about it

Like u/itscoleonreddit said, Leveraging case studies once you have results will be huge. Make long form content videos interviewing the guy. Repupose it into shorts.

For organic content youtube has always been the place for dating/self help stuff… Less so now though, if you’re posting super controversial stuff (which I’d recommend LOL, as long as its congruent to what you believe to be true) you can use rumble as well. Split the content into 2, like fresh and fit does.

For paid I’d test various fb ads leading to a mini VSL page with a quiz funnel they can take and book a free discovery call at the end. That way you’re not going into the call blind, and you can set up parameters to qualify prospects so you aren’t getting calls booked by people who can’t afford you/aren’t the right type of guy

What do you offer and what type of people do you specifically target?