I am software developer, with years of experience. Over the years I have started multiple projects but I have always been afraid to release the apps for fear of failure and also considering the fact that I don’t know anything outside development.
Last year I made myself a promise to release one app, so I got to work and so far so good.
I have lost hope along the way and regained it , I have push through all negative thoughts and pushed this app further than any. I have progressed as far as running beta testing with external users ( all with positive comments )and fixed all bugs.
Now I am back to the same fear again and at the top of my fear list are:
- What if people don’t like it ?
- If is fails and I lose all the money I have invested in it
- How do I market it
- I don’t know much about running a business where do I begin with the launch and running this
- I am so introvert I don’t even have friends to test the app , I had to pay external testers.
Any direction, suggestion or helpful answers on how to go about this would be most appreciated.
When you launch it send me your app link I will test it for you 😉
- You take their feedback and make adjustments where necessary
- You take what you learned, lick your wounds, and decide if you want to try again
- Depends on your target market
- Read some business books, consider finding a business partner
- Get out there and meet people, networking is one of the most important things for entrepreneurs.
Remember that the more you do something that is scary, the less scary it becomes. Don’t let your fear keep you dead in the water.
Share the app instead of pointless, vague statements. Also app marketed is heavily saturated.
If this post is pointless to you I appreciate if you just drop off
Can you share some details about the app? What problem are you solving/for whom?
I get over this fear myself by just looking at it as experimentation. It may work, it may be a bust, and launching is how you learn that. It doesn’t need to be such a big deal. Try to completely separate it from your ego and self worth. You are conducting an experiment and this is the next stage.
Hey! It’s amazing that you’ve pushed through the fear and gotten to this point. Many people are too afraid to leave their comfort zone, but it’s great that you’ve pushed through.
Here is the most important thing to move your app forward:
- Talk to users
- Build and iterate on your app based on their feedback
Your users are the “lock”, and your app is the “key” to that lock. Many people start by building a key, and then they go around testing that key out on hundreds of different locks. This is backwards. Successful apps start by focusing on a specific type of person, a specific “lock”, and they craft a “key” to fit into that lock.
You want to find the problems or desires that a specific type of user is facing, and then build an app centered around those problems and desires.
It can work to be your own primary user. If you have a specific problem or desire that you’re lacking, and you build an app to address that, then you just have to find more people like you, and test if your solution works for them as well.
To address your other points:
- Most people are going to be extremely indifferent about your app. This is part of the game.
- It will be a long time before you recoup your total investment in the app, if ever. Try to be scrappy and limit how much you spend on developing the app
- Marketing & selling is by far the most challenging part of this, and it’s going to take a lot of courage to push out of your comfort zone. But, here’s some good news: you’re already marketing your app! You posting this on Reddit, is a form of marketing. Be authentic, be vulnerable, and just tell your story. Keep us all updated how it progresses, and keep posting online about what you’re working on.
- I would keep it simple – it probably doesn’t make sense to incorporate at this point unless you’re spending A LOT of money already, and want to use these expenses to lower your personal taxes. But it’s a lot of administrative overhead that is going to distract you from your app.
- It’s great to know yourself, but be careful about embracing self-limiting beliefs and labels. Yes, it’s true that introversion and extroversion is a thing, and that some people find it more natural to talk to people and make friends. But this is a huge area in your life that you can grow and improve on, but it will definitely take you out of your comfort zone.
Have I scared you enough yet? Good. It is scary. Life goes fast, and life is hard. You owe it to yourself to give it your best shot, if it’s something you deeply desire.
You can do it. You’re already doing it. Keep going. If you keep pushing on this, and don’t give up, this will be an amazing experience that will help you grow as a developer, and more importantly as a human being.
Good luck. Keep us updated.
Regarding points 1 and 2, I’d try not to see this as a binary. When you launch, there will probably be some people who like it, and some who don’t, and that’s completely fine! See this as an opportunity to get feedback on how to make the app even better, rather than a measure of success or failure.
There is so much you can do after launch to keep iterating and improving from user feedback. The best thing you can do is continue talking to users & give them opportunities to provide honest feedback regularly.
For point 3, this really depends on who your target user is. Try to target where those people “hang out” online, and use messaging that focuses on the problem that your app solves or the specific value it would add to their lives. Again, talking to your users is key for developing effective marketing.
If you’re looking for more advice on talking to users and collecting feedback (or even want to think about outsourcing some of that), I do this full-time so I’m happy to chat more.
You may need a cofounder, and some advisors to help you with some of this internal work that keeps you stuck. I host at an accelerator and typically they do like a matchmaking service. If you live near a big city it makes it easy, but even you don’t there are lots of match making services, and you can always go to Score if you are in the US for a mentor so that you can build a supportive feedback system for yourself. Hope that helps
Hi. You should play to your strengths and do what you enjoy.
I found this book really helpful by Peter Thiel, one of the cofounders of PayPal.
https://www.amazon.co.uk/Zero-One-Notes-Start-Future-ebook/dp/B00KHX0II4
Hope it helps.
Stop overthinking and just do it. Whats the worst that could happen, and be open minded to change if people don’t like certain aspects of it.
Congratulations on reaching this point in your app development journey! It’s great to see how far you’ve come.
If people don’t love it, it’s nothing against you it’s just the product doesn’t fit. Go try it out. I struggle with this too and I think I am pretty close to having an MVP soon and having a hardcore cold call/email phase.
I was in similar situation Dec-21. Wanted to work on my fav project for several months and was very fearful of failure (I am 50+). But then - “One life, do what you love to do” was always pulling me towards the project.
In Jan-22 started working on the project.
Released website version in Apr-22 and shared it with friends, many liked the idea and provided me initial feedback.
Developed android app by Jul-22.
Now I have 35K+ users, still working on the app to improve it.
No monetization yet.
Some users provide very positive feedback and that cheers me up
I would suggest, just release the app. Don’t worry too much, be open to receive feedback and update the app.
Just take the leap.
I have launched about 7 different apps/swaas this year and I will give you this advice as someone who has had 6 failures and one that makes MRR
1). Do your research. I was building stuff i liked, but didnt have market fit. find top apps/services, find their weak points and and fix them in your own app.
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Do not wait. you dont need dark mode, you dont need a flashy landing page. once it works, people will use it, and give you feedback for the features they want. 99% of ppl dont use dark mode and dont care about animations
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marketing. this is where i failed with so many projects. I build for weeks and then give up on marketing after a few days. after you build get prepared to market like a mad man. you need to put your ego aside and go overboard on pushing your project.
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Feedback loop. get feedback, not testimonials, thats marketing, get brutal feedback from strangers that makes your product better and smash those updates as fast as you can. then use that customers feedback as a testimonial
Good luck… make that launch that app, make that money
Haha I started building with dark mode and kinda regret it, now im stuck doing it all the way and need light mode too
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