I am software developer, with years of experience. Over the years I have started multiple projects but I have always been afraid to release the apps for fear of failure and also considering the fact that I don’t know anything outside development.

Last year I made myself a promise to release one app, so I got to work and so far so good.

I have lost hope along the way and regained it , I have push through all negative thoughts and pushed this app further than any. I have progressed as far as running beta testing with external users ( all with positive comments )and fixed all bugs.

Now I am back to the same fear again and at the top of my fear list are:

1. What if people don’t like it ?
2. If is fails and I lose all the money I have invested in it
3. How do I market it
4. I don’t know much about running a business where do I begin with the launch and running this
5. I am so introvert I don’t even have friends to test the app , I had to pay external testers.

Any direction, suggestion or helpful answers on how to go about this would be most appreciated.