I’m strong in tech, but pretty much clueless in business, sales and marketing. I’d like to either produce some kind of a product, or service that is scalable as an entrepeneur.
I don’t know if there is such a thing, but are there any books that run you through on some of the “fundamental” steps of business, sales and marketing and how it all ties back to the product or service you’re trying to sell?
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Read marketing book by Philip Kotler. My boyfriend suggested me this book and I am reading it. It’s a good book from my experience
How about an article? https://www.cuppa.so/post/creating-work-life-balance-in-6-actionable-strategies
My all time favorite books on sales and marketing are ebooks by Tad Hargrave. He runs marketing for hippies (www.marketingforhippies.com) . If I were to start my whole entrepreneur journey again, I would start with his ebooks.
I highly recommend: “Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer” by Carl Sewell
Look at your messages, i might me able to help
Try Amazon. They have millions of books.
The Mom Test, will save you a lot of headache.
Hey, I would recommend these ones:
- “The Lean Startup” by Eric Ries
- “How to Win Friends and Influence People” by Dale Carnegie
- “Influence: The Psychology of Persuasion” by Robert B. Cialdini
- “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
- “SPIN Selling” by Neil Rackham
thank you for the recommendations!
The Business model canvas book is pretty good for this.
Buy Then Build. Even if you’re looking to start something from scratch it’s a good lesson on what to look for and how to plan for success.
Learning by doing will be a much faster way to learn
Yes, narrow down your thinking around your business idea and ask yourself "what problem am i solving - or what new opportunity for others am i creating? Its all about value and then transferring value from seller to buyer > For more: https://keithnewman.substack.com/
It might help to first make a personal assessment of your strengths and weaknesses when it comes to non-technology skills.
Soft “people” skills and the language of business should be top-of-mind.
As an entrepreneur you have to know how to sell, how to effectively connect, engage and persuade with different personality types, understand the language of business (especially business financial goals and objectives), lead a team, and be responsible for handling an endless stream of gaps to be bridged and obstacles to be overcome.
Knowing how to effectively delegate comes in very useful.
Remember, you can’t know it all and you can’t do it all. But it’s YOUR flame that keeps your startup moving from idea to viable and sustainable business.
And above all else, have fun.
It helps to set up your system of making sure that tasks get done. Maybe read “Getting Things Done” for a system that can help enormously with prioritizing and letting you get all those pesky reminders and concerns out of your mind and into your system.
If you plan your next day before you leave, your mind will relax and let you enjoy your evening and get a good night’s sleep.
If you have the time and interest, do look into the Pomodoro technique for maximizing your productivity.