I’m strong in tech, but pretty much clueless in business, sales and marketing. I’d like to either produce some kind of a product, or service that is scalable as an entrepeneur.

I don’t know if there is such a thing, but are there any books that run you through on some of the “fundamental” steps of business, sales and marketing and how it all ties back to the product or service you’re trying to sell?

  • PlasticPiccolo@alien.topB
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    10 months ago

    Hey, I would recommend these ones:

    - “The Lean Startup” by Eric Ries

    - “How to Win Friends and Influence People” by Dale Carnegie

    - “Influence: The Psychology of Persuasion” by Robert B. Cialdini

    - “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin

    - “SPIN Selling” by Neil Rackham