Our IPO begins next month. Does anyone have any tips/ideas on getting broker or retail Investor interest?

We finished the website, investordeck and secured 30% of the ipo funding through our own networks as well as successfully raised 2 prior rounds to meet all the regulatory/exchange requirements.

Thinking about holding a roadshow event(virtual) for interested investors alongside the normal cold calling/LinkedIn outreach.

We also want to create enough buzz during the ipo that people may put our stock on their watchlist once we start trading.

  • brown_burrito@alien.topBEnglish
    1·
    10 months ago

    I’m curious to see these questions from a company that’s about to be listed, even if it’s on a smaller exchange.

  • captaing1@alien.topBEnglish
    1·
    10 months ago

    No offense but if your company could IPO, you would have IBanks chasing you and you wouldn’t; need to post on reddit.

  • sauceboymedicine@alien.topBEnglish
    1·
    10 months ago

    Cool. What’s the ticker? What % of the company is going up on offer? How much money are you raising? What’s the name of your company?

  • LiekLiterally@alien.topBEnglish
    1·
    10 months ago

    Wow, that’s a first. OK.

    1. Talk to your IB teams - your book-runner and secondary firms that will underwrite the paper. They have to know how to market the new issues. If they don’t, you are out of luck.
    2. Roadshow is a must + follow-up.
    3. Cold outreach (calls or LinkedIn or any other channel) wouldn’t work. Give it a shot, I guess, but IPO placements don’t work like that. Especially from individuals. It’s as if I will be asking random people on LinkedIn to buy a stock - it’s just not gonna happen.
    4. “Buzz”: you either need a large book-runner (Goldman, BofA, Citi) and/or a PR agency. Not sure why you care about watchlists.

    Good luck!

  • drunk_banker@alien.topBEnglish
    1·
    10 months ago

    You’re talking about soliciting investors for an IPO on a public forum, where members may be from a different jurisdiction than your own. This is one of the more highly regulated things you can do as an issuer (especially in the US). I highly recommend you talk to your bankers and attorneys before you get into any details that could completely derail what may be a material liquidity event for you, your coworkers, and your existing investors.

  • eandi@alien.topBEnglish
    1·
    10 months ago

    This reads like someone asking for help running a Kickstarter. If you’re doing well enough to IPO you usually hire folks into exec roles who have done it before, and work with an investment banker to do the road show, and it doesn’t happen a month before the IPO?

  • LOLfred_@alien.topBEnglish
    1·
    10 months ago

    I’ve listed a few CSE companies, including mining ones. Happy to chat about marketing tactics