Our IPO begins next month. Does anyone have any tips/ideas on getting broker or retail Investor interest?

We finished the website, investordeck and secured 30% of the ipo funding through our own networks as well as successfully raised 2 prior rounds to meet all the regulatory/exchange requirements.

Thinking about holding a roadshow event(virtual) for interested investors alongside the normal cold calling/LinkedIn outreach.

We also want to create enough buzz during the ipo that people may put our stock on their watchlist once we start trading.