Our IPO begins next month. Does anyone have any tips/ideas on getting broker or retail Investor interest?

We finished the website, investordeck and secured 30% of the ipo funding through our own networks as well as successfully raised 2 prior rounds to meet all the regulatory/exchange requirements.

Thinking about holding a roadshow event(virtual) for interested investors alongside the normal cold calling/LinkedIn outreach.

We also want to create enough buzz during the ipo that people may put our stock on their watchlist once we start trading.

  • LiekLiterally@alien.topBEnglish
    1·
    10 months ago

    Wow, that’s a first. OK.

    1. Talk to your IB teams - your book-runner and secondary firms that will underwrite the paper. They have to know how to market the new issues. If they don’t, you are out of luck.
    2. Roadshow is a must + follow-up.
    3. Cold outreach (calls or LinkedIn or any other channel) wouldn’t work. Give it a shot, I guess, but IPO placements don’t work like that. Especially from individuals. It’s as if I will be asking random people on LinkedIn to buy a stock - it’s just not gonna happen.
    4. “Buzz”: you either need a large book-runner (Goldman, BofA, Citi) and/or a PR agency. Not sure why you care about watchlists.

    Good luck!