Contact these guys: https://www.feedapp.com/

They might be interested in distributing your products. At least in California.

I would assume other cities and states have similar entities too, but I don’t know them.

You’re 100% right. No question. You can’t compete with the bigger guys, unless you sell much cheaper, and if you buy for pennies, then sell cheap.

I mean, it’s his business now, so he obviously doesn’t have to pay the 330K to buy it.

I would suggest having a second valuation though, if you so desire. There are proven methods, and to me, without knowing much about the business, an SDE multiple of less than 4 sounds low. Although in all honesty, I haven’t done a RE valuation in a while, so I might be wrong.

1. Yelp is key, lots of good Yelp reviews
2. Google is 2nd best, lots of good Google reviews
3. Maybe, on days where there’s a lot of traffic in the area, pay some high-schooler to look like they are waiting in line.

Wow, very similar to my story, although you’rs is amplified 10X.

Yes, your resume is shot and at your age it will be hard - BUT you probably have a s*itload of connections - do Consulting. If you’re outgoing enough and connected enough, you will make very good money.

What’s your growth perspectives like? And how certain are they?

Like other said, it seems to be a super generous offer, however - if you have contracts in place to expand the business significantly, maybe that’s not the case.

In a 2 minute DCF (4% growth a year, 2% terminal growth, 15% wacc, no idea if any of these numbers are right), your value is just $2,300 (5 year dcf assuming NI = CFC, like I said super simple). which means you make a profit.

BUT if you do have those contracts in place, things might be different.

You seem to be in an affluent market, so you can copy what other affluent location stores do. For example, this one in Whittier which has a great vibe: https://thecellarbottleshop.com/

For wine - go to mid to high price, have only wines with 90+ and maybe 20 wines from each area and type (e.g. cabarnet from france), but for only 10-15 types. so 300 different bottles al together.

For spirits, you can stock for harder to find vodka’s (e.g. Van Gogh, Pappy). And same for beers.

It would be important to stock things, that are just very hard to find in other things, even at a higher price point. That place in Whittier does that well.

I learned how to stop caring about idiots a long time ago.

It’s hard, but you should too. You did nothing wrong.

If you think they will be out of business in 3 months, take a 40% pay cut if you have the opportunity

6 months - 30%

1 year - 10% - 15%.

​

This is not exact but rough math based on the multiplication of perceived salary and chances of landing a job.

These are all great as retention ideas, however I don’t think I saw a single Lead idea here.

Go out of. your way in the beginning, to get that first 2-3 great reviews.

​

But yeah, ultimately, it’s very hard to change your character at your age

Cosmetic bags?

Clamshell packaging?

Firstname@squareup.com or if a common first name then lastname@squareup.com

​

​

(I used to work there)

What I would have liked to see in graph format only is the 5 key KPIs (e.g. CPA, CTR, CPM, Total Traffic etc.) where for each of the 5 KPIs you have 2 drill downs - which could be either by date (day or month, it depends on the specific resolution) and one more drill down (e.g. demographics, geographic, sites they come from, etc.).

This will give you a set of 10-15 different takeaways, which could be valuable.