I am a reseller that sells products for less than retail. because I’m able to catch price errors etc. My primary source is eBay, offerup, and other marketplaces. My friend and I argued about this saying why can’t you resell a brand new product for retail price. I said that that wouldn’t make sense unless it’s a product that is in high demand and always out of stock then yes makes sense to sell it for retail or more than retail but for other stuff. If I catch price errors I would have to sell for less than the retail price but still make a profit. For example, I bought a price error pencil for 10 cents which it supposed to be 2 dollars. I buy a bunch of it then later resell it for a dollar. I wouldn’t want to sell it for 2 dollars because why buy a retail price pencil off of eBay where they can go on Amazon to buy it for 2 dollars? His response was at the end of the day there is competition so why not sell it for retail? Am I missing something here? I just want to be educated and understand the resell and marketing strats