Chose a specific target market segment. That will drive your marketing and pricing, greatly simplifying your business plan. For example, AppCraft is aimed at creating solutions for mid size credit unions in the US. Something specific like this lets you work out how to get a list of mid-size credit unions and a couple different ways to reach them (sales team, email marketing, conferences, etc). If you leave it wide, AppCraft sells application to anyone with a wallet, then you it’s not clear at all how you would find these people in a repeatable way, nor is it clear that any two would have consistent problems and budgets.

Hope that helps.

yes but you might start another of the same kind of company. Unless you have an enforceable non-compete, you can take all you learned and do it again. Same business, just smarter. It will be much easier the 2nd time you do it and then maybe you can sell that one too in a few years……

Have you shown that sentiment detected on Twitter correlates to price directions? Traders are always looking for alpha but sentiment doesn’t necessarily correlate to it. False sentiment also spoofs traders to make the wrong moves. If you can’t show how to consistently make better trades, then this is just a supplemental feature on a trading dashboard on their Bloomberg or other tools.

Product Led means designing the product features to pull the user towards wanting to pay for important features. It requires a lot of micro experiments and a good understanding of your core value proposition. You need a product leader who is skilled at testing ideas quickly to figure out a formula that works. In the meantime - don’t stop selling. $48K ARR is very small so you haven’t learned too much yet.