Hey Everyone!
Last month I posted about how our learnings on growing to $24k ARR (view post here).
Up until now, we’ve had a sales-led go-to-market strategy which has worked (and is still working) well for us.
So naturally we’re going to scrap it and try something completely different (product-led growth).
We’re planning on taking a freemium approach where we offer a base version of our product to our intended user for free.
This is a newer area for us as a founding team so I’m keen to crowdsource some knowledge here from the community:
- What’s worked well for you, what hasn’t
- Are there any frameworks/guides/books you’d recommend
For some context (NOT PROMOTION), we’re a SaaS management, procurement & adoption platform. Our customers are businesses that spend more than $150k per year on SaaS.
Any help would be greatly appreciated!
Product Led means designing the product features to pull the user towards wanting to pay for important features. It requires a lot of micro experiments and a good understanding of your core value proposition. You need a product leader who is skilled at testing ideas quickly to figure out a formula that works. In the meantime - don’t stop selling. $48K ARR is very small so you haven’t learned too much yet.