Their target customers probably aren’t working during those hours (rich, retired, house wives/husbands, people traveling, etc).
Also, money isn’t everything- if they hit their sales goals and value their free time, why would they work longer?
That’s catastrophic and unsustainable, you should just give it to me.
Kidding aside, you may be inviting the wrong customers into your store.
I would hit pause and spend time understanding your paying users- who are they, what they use your product for, and what value they get from it.
After you understand your ideal customers, you can market to them more directly (landing page language, ads, etc) and improve your overall metrics.
Props for putting yourself out there and doing it.
Their target customers probably aren’t working during those hours (rich, retired, house wives/husbands, people traveling, etc).
Also, money isn’t everything- if they hit their sales goals and value their free time, why would they work longer?