Been running a bootstrapped ed-tech B2C SaaS startup since January 2023, started charging in April. We’ve been growing in revenue around 9-15% MoM but our churn is ridiculous, it’s around 21% and has been flat there for around 2 months (was previously 30-25%). Our growth in other metrics is great, we’ll hit $10k MRR this month but that churn number frightens me and I don’t know what I can do about it.
We are a freemium site and around 2% of our users are returning users (this lines up pretty much exactly with our conversion rate from free to paid accounts). Currently have around 125k users total, of which around 4k have paid for something and 1.7k have active subscriptions.
That’s catastrophic and unsustainable, you should just give it to me.
Kidding aside, you may be inviting the wrong customers into your store.
I would hit pause and spend time understanding your paying users- who are they, what they use your product for, and what value they get from it.
After you understand your ideal customers, you can market to them more directly (landing page language, ads, etc) and improve your overall metrics.