“It’s known as the Brooklyn Look”
Sorry, this is laughable, giant vaulted ceilings with historic wooden beams are “Brooklyn”?

Just went through this with a customer. The shopping cart experiences all mimic Amazon because of familiarity and a larger company has clearly spent the time testing what is easiest and what works.

Thanks for posting this, OPs post is kind of gross. No concern about do they have anything in common, anything to offer, do they have any morals or do they only have their money from exploitation, etc. Money worship is the worst underlying trait in the entrepreneurship community IMO (as in hyper wealth, not the people who are motivated to earn more just so they can have a good life and financial security, obviously).