I know very little about this but found a professor who taught course on premium brands at Columbia and authored his own book. Here is a summary of the book contents.

Courtesy of ChatGPT:

“Rethinking Prestige Branding: Secrets of the Ueber-Brands” by JP Kuehlwein and Wolfgang Schaefer explores what drives the success of prestige brands. The book delves into why some brands, like Kelly bags, Cirque Du Soleil, Gucci, and Nespresso, achieve exceptional status despite defying conventional marketing norms. It questions why certain products, such as Renova toilet paper or Aesop detergent, command high prices without heavily advertising or demonstrating obvious functional advantages. The book includes over 100 case studies from various brands, including Apple, Abercrombie & Fitch, Tate Modern, and Tesla, offering insights into the unique world of premium branding. It’s designed to interest both marketing professionals and those curious about the mechanics of high-end brands.”

If this sound interesting and relevant the book is available for sale.

I have also found some content from this professor for free on YouTube.

https://youtu.be/b4NJkMsf3no?si=VabW-yYaxbBP8PBx

https://youtu.be/3ROcZ5UMGh8?si=AKOurJs_rh1xtqoq

https://youtu.be/JdcMZ9aC5PI?si=prC8Rt2E5E4O47wI

Hopefully this was helpful OP.

This was excellent and helped me understand why AI generated art is so successful. It’s just converging on the most common themes.

Nailed it

I love to hire people that post about hustle culture and sigma grindset. I can overwork them for the same pay.

Hell yes. Andrew Carnegie started his newspaper delivery business at 12. Michael Dell of Dell computers started selling trash bags door to door at 14. Become unstoppable kid.

You are right on everything except:

You literally can’t have dog in there bro. That’s a health department violation to have a dog, even a service dog, in a tattoo parlor. Period.

The state can and will revoke a tattoo license for that.