Sales, building network, pitching my product, marketing and strategies, you name it. Even running ads. I want to go all in. I want to learn them all. So suggest me the books that helped you guys, you can also leave YouTube channel links and websites from where you learned. Anything is welcome. Thanks. Note: it’s an fmcg product, we’ll be selling it as a premium product.
I know very little about this but found a professor who taught course on premium brands at Columbia and authored his own book. Here is a summary of the book contents.
Courtesy of ChatGPT:
“Rethinking Prestige Branding: Secrets of the Ueber-Brands” by JP Kuehlwein and Wolfgang Schaefer explores what drives the success of prestige brands. The book delves into why some brands, like Kelly bags, Cirque Du Soleil, Gucci, and Nespresso, achieve exceptional status despite defying conventional marketing norms. It questions why certain products, such as Renova toilet paper or Aesop detergent, command high prices without heavily advertising or demonstrating obvious functional advantages. The book includes over 100 case studies from various brands, including Apple, Abercrombie & Fitch, Tate Modern, and Tesla, offering insights into the unique world of premium branding. It’s designed to interest both marketing professionals and those curious about the mechanics of high-end brands.”
If this sound interesting and relevant the book is available for sale.
I have also found some content from this professor for free on YouTube.
https://youtu.be/b4NJkMsf3no?si=VabW-yYaxbBP8PBx
https://youtu.be/3ROcZ5UMGh8?si=AKOurJs_rh1xtqoq
https://youtu.be/JdcMZ9aC5PI?si=prC8Rt2E5E4O47wI
Hopefully this was helpful OP.
I’ll definitely check out, thanks