Big Dick’s Salty Seaman. A beachy gift shop with a few Florida locations.

Some politicians didn’t think the name was very cute and it made the town’s agenda.

Didn’t work though… Big Dick’s still the Salty Seaman.

Polite yes, but it’s a lie and doesn’t even remotely give the red flag client a clue. It also invites a follow up call if the client decides to wait.

The AH in me would suggest that he buy the $30 part and do it himself.

Just tell him “I don’t think we can do business together.” Wish him luck and hang up. Maybe, just maybe, he’ll get a clue. He won’t for sure if you lie and say you’re overbooked or whatever.

I turn down red flag clients all of the time. It doesn’t matter how polite or professional you see… people get triggered when you won’t let them walk all over you even for the exchange of a few bucks.

We have a dog poop forensic business headquartered locally that markets to HOA’s and property management companies.

Basically, upon move-in to a subscribed property you have to submit a fecal sample for your dog(s) as apart of the application approval process.

The company keeps the fecal sample on record. So if your dog poops in the common areas and you don’t pick up after it, the poop is collected and mailed to them for analysis.

If the poop matches a sample put into the database, then the owner is identified and sent a fine.

I mean, I guess it’s not stupid because people don’t pick up after their pets… but the whole premise of dog poop forensics is both dumb and genius at the same time.

A business website, branded email, and Google My Business profile should be the bare minimum to establish any sort of credibility.

If I was about to do business with a business using Gmail and no website, I’d have to wonder why…

Websites don’t have to be expensive. Wix and Wordpress are popular. But it may be worth taking a class in SEO so you know how to make the most of your web presence.