Are you high end or affordable? If you’re the affordable kind of salon, the pennysaver is always a safe bet to attract older clientel. If you’re high-end, you could set a day aside to host a class on at-home hairstyles for DIY people, if you wanted you could have a small cover fee and offer drinks and make it a semi-social event. People will remember having a good time at your salon and certainly return, though it depends on your area.
How long have you been in operation? That will also affect the ways you can market.
Are you high end or affordable? If you’re the affordable kind of salon, the pennysaver is always a safe bet to attract older clientel. If you’re high-end, you could set a day aside to host a class on at-home hairstyles for DIY people, if you wanted you could have a small cover fee and offer drinks and make it a semi-social event. People will remember having a good time at your salon and certainly return, though it depends on your area.
How long have you been in operation? That will also affect the ways you can market.