My home is going to need a bunch of new plumbing and I agreed to help pay for a home aide for my mother.
The only thing I can do to cover the expenses is get new clients.
I’ve been running on regulars and word of mouth for years, so I need help. Located in Tampa, if that matters.
Thank you.
Are you high end or affordable? If you’re the affordable kind of salon, the pennysaver is always a safe bet to attract older clientel. If you’re high-end, you could set a day aside to host a class on at-home hairstyles for DIY people, if you wanted you could have a small cover fee and offer drinks and make it a semi-social event. People will remember having a good time at your salon and certainly return, though it depends on your area.
How long have you been in operation? That will also affect the ways you can market.