I almost always click on emails titled something like “we made a mistake” for some reason. I think a very transparent email with a good title could be the start of turning this around, along with the other suggestions about embracing cyber Monday week.
Title: “I’m stupid, and now you save more”
Body:
“
This is OP with OP website. We are just a small business run by Cricket enthusiasts (but not website experts). Apparently there were some glitches on our site this past week when you may have been trying to make a purchase.
My bad.
To make up for it, we are extending Black Friday pricing for one week. And…for the next 24 hours offering an additional 10% off with the code “MyBad”
Thanks for supporting our small business. We’ll use this money to hire someone to run our website probably.
I almost always click on emails titled something like “we made a mistake” for some reason. I think a very transparent email with a good title could be the start of turning this around, along with the other suggestions about embracing cyber Monday week.
Title: “I’m stupid, and now you save more”
Body:
“ This is OP with OP website. We are just a small business run by Cricket enthusiasts (but not website experts). Apparently there were some glitches on our site this past week when you may have been trying to make a purchase.
My bad.
To make up for it, we are extending Black Friday pricing for one week. And…for the next 24 hours offering an additional 10% off with the code “MyBad”
Thanks for supporting our small business. We’ll use this money to hire someone to run our website probably.
“