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Joined 11 months ago
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Cake day: October 31st, 2023

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  • If strangers can’t see the difference between yours and your competitors, then your customers won’t either.

    You being involved in it, means you will have bias that makes you THINK it is different. But if it solves the same problem, but in a different way, then it’s no different.

    Like a bus and a train are very different. But to someone who wants to get across town it doesn’t matter that much.

    Maybe ask them for some feedback to see where you can improve.





  • It’s so easy in our game to find fault with someone else. If you sent that to one of my clients I’d have told them “of course there’s fault to find. They want the business”

    no marketing is perfect. I saw a great sarcastic post on LinkedIn saying Coca Cola should have better CTA on their ads.

    I don’t think you’re wrong, just a shitty tactic. When asked about my competitors I always ask “are you getting the results they promised?”

    If the answer is no, I ask “ have they given you a solution to fix that?”

    If that is no, then I start taking a look. But I always point out what I think is good.

    Many businesses will make us push each other in a race to the bottom. I’m not into undercutting prices.

    Some of us are better at this than others. If I trust myself to do better than any of you, then I am going to try charge more to give the impression that I offer more value.

    The barriers to entry into our game is so low, there are far too many bullshitters so that those of us who are competent, (I feel) should rather not tear each other down like the hacks do.