I am looking for a little help/ideas on what to do for next year to bring more money into my video production company. The last 4 years we have been relatively successful for a sole prop operation but the goal is to grow and get bigger clients of course. This last year we invested pretty big in a cold calling site (seamless) and had a salesperson reaching out to companies daily. We made about 5k in profit after all the expenses with that. For the time and effort, I really don’t think it was worth it.
I am thinking about taking that same money and going big on SEO and social marketing but not sure if anyone has any advice or recommenations.
Do you have a specialization?
The more specialized you are the easier it is to charge more and stand out to the target group.
If you don’t, you could just choose the project from the past for years that was the easiest to do that also made the most money and focus on getting a few more of those.
The concept is that a generalist video studio might charge say $1000 for a video production package but a boutique video studio specialized in sales training videos for pharma companies, for example, might charge ten times that or more.
The key is making sure the niche exists.
It’s a good question. We use product videos as our reach out emails which does pretty well but I wouldn’t say it’s our niche. We do a lot of different kinds of content and work with tons of different styles which makes it hard to narrow it down.
Hi! I’m not sure about your product or idea customer (except you’re trying to attract bigger clients), so these suggestions might not resonate with what you have in mind.
If you’re serving relatively small businesses, creating any type of sales funnel and complementary products (service, physical, digital) and focussing on adding value through FB groups with your ideal customers in it seems a good way to start.
Going after bigger companies, visiting events where these businesses/representatives are visiting seems a good option to explore.
I’m not active in this type of business, but hopefully this brings up other ideas as well.
Thank you! The sales funnel I think is my biggest issue at the moment. I am by trade a filmmaker and director of photography. The business part came out of clients asking me to handle everything, so super experienced in the actual making content side and high quality content but the sales part I never really learned.
I get a client on the phone I can sale them products.
Have you read any of Russell Brunson’s books? Or maybe 100M offers by Alex? These could help with the funnel and offer creation.
For now the goal is to create a bigger client base, does that mean you also want to train people to do the high quality videography?
Anyway, sales funnels and creating offers will definitely help you. Creating complementary products will generally lengthen the value ladder or make your ‘average cart value’ higher so you can spend more money on advertising (through paid ads or joint ventures for example)