I am looking for a little help/ideas on what to do for next year to bring more money into my video production company. The last 4 years we have been relatively successful for a sole prop operation but the goal is to grow and get bigger clients of course. This last year we invested pretty big in a cold calling site (seamless) and had a salesperson reaching out to companies daily. We made about 5k in profit after all the expenses with that. For the time and effort, I really don’t think it was worth it.
I am thinking about taking that same money and going big on SEO and social marketing but not sure if anyone has any advice or recommenations.
It’s a good question. We use product videos as our reach out emails which does pretty well but I wouldn’t say it’s our niche. We do a lot of different kinds of content and work with tons of different styles which makes it hard to narrow it down.