I am looking for a little help/ideas on what to do for next year to bring more money into my video production company. The last 4 years we have been relatively successful for a sole prop operation but the goal is to grow and get bigger clients of course. This last year we invested pretty big in a cold calling site (seamless) and had a salesperson reaching out to companies daily. We made about 5k in profit after all the expenses with that. For the time and effort, I really don’t think it was worth it.
I am thinking about taking that same money and going big on SEO and social marketing but not sure if anyone has any advice or recommenations.
Do you have a specialization?
The more specialized you are the easier it is to charge more and stand out to the target group.
If you don’t, you could just choose the project from the past for years that was the easiest to do that also made the most money and focus on getting a few more of those.
The concept is that a generalist video studio might charge say $1000 for a video production package but a boutique video studio specialized in sales training videos for pharma companies, for example, might charge ten times that or more.
The key is making sure the niche exists.
It’s a good question. We use product videos as our reach out emails which does pretty well but I wouldn’t say it’s our niche. We do a lot of different kinds of content and work with tons of different styles which makes it hard to narrow it down.