I’m an RN starting out in the world of aesthetics (Botox/filler/etc.). What are some tips y’all have to gain some visibility and get your name out there to grow clientele? I’ve got social media pages but feel like my audience is limited there! Have y’all had any luck with EDDM through USPS? Does anyone actually pay attention to those postcards? Any tips appreciated! Thank you!
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Limited? Social media would be your primary outlet to finding clients. It would be as easy as reaching out to large local influencers that would take work done on them free of cost in exchange for a promo post. Very high ROI. Would get you a lot of eyes on your account. We work with a few similar businesses and at least 60-70% of their leads come through social.
Other avenues would be to set up a booth at cosmetic events / expos, partner with complimentary businesses (Tell any lash / nail techs / hair dressers that if they come across anyone that wants work done you’ll reward them a referral commission), or even attending women focused networking events on Eventbrite. The more hands you shake the more likely you are to meet a woman who wants work done. I know men get filler too but marketing towards females is easier.
Super helpful! Thank you!
Organic socials on practically everything except TikTok is a major waste of time in 2023. I manage paid and organic socials for a couple dental clinics and content I post on TikTok for clients organically gets 200k-1M+ views with tons of engagement. Those same posts get a few thousand impressions at most on FB and IG.
If you want to drive customers to your location in a short timeframe, your best bet is running ads. If done right, you’ll eventually get to a point you’ll have to turn away walk-ins cause of how packed your schedule is.
Please don’t do postcards or radio ads. Invest in SEO, Google Ads (can be pricey for medspa keywords) and social media ads. Set up a Google Business Profile and fill it in completely.