I’m an RN starting out in the world of aesthetics (Botox/filler/etc.). What are some tips y’all have to gain some visibility and get your name out there to grow clientele? I’ve got social media pages but feel like my audience is limited there! Have y’all had any luck with EDDM through USPS? Does anyone actually pay attention to those postcards? Any tips appreciated! Thank you!
Limited? Social media would be your primary outlet to finding clients. It would be as easy as reaching out to large local influencers that would take work done on them free of cost in exchange for a promo post. Very high ROI. Would get you a lot of eyes on your account. We work with a few similar businesses and at least 60-70% of their leads come through social.
Other avenues would be to set up a booth at cosmetic events / expos, partner with complimentary businesses (Tell any lash / nail techs / hair dressers that if they come across anyone that wants work done you’ll reward them a referral commission), or even attending women focused networking events on Eventbrite. The more hands you shake the more likely you are to meet a woman who wants work done. I know men get filler too but marketing towards females is easier.
Lastly, maybe one of these spark an idea for you
Super helpful! Thank you!