Hi guys

I am building an AI fitness app. When I started, the app was free, so I could get as many users onboarded as possible. This allowed me to examine their behavior and improve the app based on their feedback. Now that I have started charging, I find quite a lot of resistance from users when switching from a free app to a paid version. Has anyone encountered a similar situation? How can I increase the chances of turning them into paid users?

And in general any advice on how to increase in app purchase rate? Any advice is much appreciated!

  • fediverser@alien.topEnglish
    1·
    1 year ago

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  • Opposite-Strength-76@alien.topBEnglish
    1·
    1 year ago

    As said offering a paid version and integrating Google ads, getting paying customers is always hard which is why offering a free trial is much easier, treat this as your beta testing, you know what they want now try and do more conversions. Time trials make people want to pay since they need the product, and people hate ads too. Also create a sort of streak mentality like snap and that can help users be more active. Do you get me?

  • pigeon888@alien.topBEnglish
    1·
    1 year ago

    It’s completely expected to have only a small percentage who convert from free to paid. What are your ratios and what did you expect them to be?

  • Remote_Orb@alien.topBEnglish
    1·
    1 year ago

    In your shoes I would either:

    - Raise VC: freemium and B2C apps are almost impossible to bootstrap without funding

    - Quit and do something else: If you can’t raise real money for it your chances of success are really low (sorry, just being honest)

    This is why so many indie makers and bootstrappers go B2B - it’s just easier to make the math work with getting dozens or hundreds of customers to make a really solid business.