In general, recurring revenue is better than non-recurring revenue due to high client acquisition costs.

The fundamental questions are why will clients keep coming back to you, how often will they come back, and how much will they spend.

It’s completely expected to have only a small percentage who convert from free to paid. What are your ratios and what did you expect them to be?

You would need a plan for what you want to do with the investment and what the roadmap to profit/revenue is.

If that’s a good plan, then you need a way of pitching it to investors.

If you can get access to investors, and they agree you have a good plan then you’ll get your first fundraising.

Your second fundraising will depend on hitting agreed milestones and presenting a second good plan.