Hi guys
I am building an AI fitness app. When I started, the app was free, so I could get as many users onboarded as possible. This allowed me to examine their behavior and improve the app based on their feedback. Now that I have started charging, I find quite a lot of resistance from users when switching from a free app to a paid version. Has anyone encountered a similar situation? How can I increase the chances of turning them into paid users?
And in general any advice on how to increase in app purchase rate? Any advice is much appreciated!
In your shoes I would either:
- Raise VC: freemium and B2C apps are almost impossible to bootstrap without funding
- Quit and do something else: If you can’t raise real money for it your chances of success are really low (sorry, just being honest)
This is why so many indie makers and bootstrappers go B2B - it’s just easier to make the math work with getting dozens or hundreds of customers to make a really solid business.